Mistake 2. Thinking you can sort this out quickly and cheaply.
I met Archie in 2013, and he agreed he needed a coach but in 2015 he was still trying to resolve issues – himself – we’d identified two years prior.
At the heart of it lies a concern that you should be able to sort these issues out yourself, and there’s a resistance to getting help. So you will always see a coach as a grudge purchase.
The reality is if you knew how to resolve your problems you would have done so. A coach will save you time and money and you will get the results bigger and sooner.
Tip: If you add up your wasted time and the cost of errors and opportunity cost, I think you’ll find a coach is a lot cheaper.
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