40-Day Business Leadership Peak Performance Programme Day 0: Introduction

A lot of people want to make changes to their life. They start a lot of programmes and then for some reason they quit. I bet you’re familiar with making and breaking a New Years resolution. Typically most New Years resolutions have stalled by the third Monday of January!

But, you can be a much better person in the next 40 days. You really can. Click here for the podcast.

If you do this program as it was designed you will quietly and gradually start to operate at entirely different level than when you started. You might be doing the right things, saying the right things and having the right things but importantly you will be thinking more resourcefully.

This short course distils techniques and activities from my award-winning, £10,000 12-month peak performance coaching program used with clients worldwide.

Who are my typical clients?

Most of my clients are business owners and managers who changed the way they think and then peak performance seemed to magically show up. They are usually work-a-day business owners, managers, entrepreneurs but they are all ambitious, smart and keen to do things much better. My typical client turns over about £300,000 – £7m (USD$500k – $10M) but my clients include large corporates and C-Suiters as well.

So how is this different from hundreds of other programs?

Firstly, I wrote it! You will not get that anywhere else, guaranteed.

Secondly, jokes aside, it has a nice basis in psychology.  There’s substance behind every idea. For example, I have relied on solid best-practice theory such as The Stages of Change by Prochaska, Norcross and Diclemente. I didn’t just make this stuff up. I majored in abnormal behaviour and behaviour modification so I know these ideas work really well for highly dysfunctional people! If it works for them, it will work for so called functional people.

Thirdly, every idea has been road tested for efficacy. It has to work. So if its good idea but didn’t deliver bang for buck, it’s not in this programme.

There are programs that promise a sustained change for the better … that I believe don’t deliver for a couple of reasons I have observed.

How it’s presented

Ever done a two-day intensive training programme and for about two weeks you felt pumped? Then something happened and you came crashing back down? Right back down to where you were before you started the training programme? That’s called Relaspe.

There was a lot to take in and implement in too in such a short time frame.

I am totally convinced that the ideas are great but I feel that the way the ideas are presented is the problem.

That’s why instead of a big, fast fiery explosion of ideas this is a quiet slow burn programme. It’s like hot coals that blink and crackle along quietly over time. (There’s a LOT of research to support this approach, too). This programme is designed to be like that.

How it’s integrated

My clients are very smart, savvy and switched on. In many cases they are better qualified than I will ever be. But they still feel frustrated about issues and problems they can’t seem to resolve easily, or at all. Honestly if they knew how to fix their problems they would have done so!

I have found that very smart clients usually let their intellect get in the way. In essence, they critique the information instead of immersing and engaging with it. In a live coaching scenario, I can check that engagement immediately, and if needed find out why you disconnected.  Harder to do in a paper based course.

So I had to get around this problem of clients intellectualising the content. To do that I went back to my training in behaviour modification.

When I did my psychology degree I studied techniques used in behaviour change programmes designed for seriously dysfunctional people, i.e., addictions therapy. As I said earlier, I reasoned that if those techniques work for them, they should work with so called functional people. They do.

Behaviour change programmes – the best ones – are sneaky. They are designed to fly under your intellectual radar. They sort of sneak up on you and before you know it you are making the kinds of behaviour changes you didn’t think possible and often without realising the change is taking place.

I am pretty sure you know most of ideas and tools in this course. But the way it is presented is designed to by-pass that ‘know that already, been there, done that’ filter.

Essentially the research shows the secret to lasting change is change readiness; and taking baby-steps.

I’m leveraging change readiness because if you are reading this book clearly you’ve already been thinking about improving something for sometime. It suggests that there is some aspect of your game that you feel could improve. In a sense, you are saying you are ready for change.

And the baby-steps part?

On this program you get a little bit of information at a time. It’s drip fed bit by bit. You’re not asked to do anything big. It’s all about incremental gains. You have to resist the urge however to race to the end.

You wouldn’t rent a movie and fast forwarding to the credits, right? Well don’t do that in this programme. Read it end-to-end, session by session, a day at a time. Let it gently do its work.

It is possible to get an instant transformation but the question is: does it last? The studies tell us that the effectiveness of most programmes lasts until the first stressful challenge or test to the new behaviour shows up. Typically we revert to our default setting. We relapse. That much we do know!

To combat that effect you are getting daily tuition, reminders and revision.

The research also tells us that you need at least 30-90 days plus to start locking in change. That’s why there are 45 days of content. For even better results, when you get to then end of the 40 days, go back to Day 1 and do the programme again. 90 days!

Each day takes about seven minutes to read – give or take a few minutes – about the time it takes to drink a cup of coffee. For most adults – given concentration spans – that’s optimum.

All you need to do is read one chapter per day. If it’s a short chapter don’t skip ahead. Its simply a shorter day.

For best results

Now for even better results, here’s three proven recommendations

1. Do one session a day.

Some people read two or three sessions in one day. Don’t do that. Look if you fall behind, no worries. Pick up where you left off – don’t play catch –ups. Just read one session a day.

And don’t read ahead. Reading ahead will spoil the value of the session you just read and the one you’re about to do. It really will. It’s like giving away the punch line of a good movie or a joke.

I remember going to see The Sixth Sense. My wife doesn’t like Bruce Willis so I came home and I told my wife exactly how the movie ends thinking she’d never want to see it. She has never let me forget that I gave away the punch line to a great movie.

Get the idea? If you jump ahead you will spoil it for yourself.

So do the program real time. Read one day, one at a time, and stop.  Just let the chapter do its work and let each new day be a surprise.

2. Have a notebook handy 

I am pretty sure you will get ideas while you are reading. This program delivers great results if you do some thinking and make a few personally relevant notes. Importantly, write down what you will do and not want you can do.

3. Take action.

Thirdly, always look to see where you can take some action. (Please read the Disclaimer again.)

When I coach people they are not looking for a warm fuzzy intellectual chat and a hug. They want results. This programme is not like school. There are no gold stars for theory. I’m looking for output and action. So always look for some action you can take.


I need to say straight up that this is an education program only. Sadly we live in litigious times. I am sure you will get some ideas for action from this program but understand two important points.

a) This is for education only so we cannot be held responsible for any losses or damages etc incurred.

And with that in mind

b) Don’t make any big changes in the next 40 days. For example, don’t quit your job, change countries, move house or leave your marriage! By all means make some small, benign, conservative changes but nothing big.

There is some science to this. The research tells us that taking big changes at the outset of any programme will rarely – if ever – be effective. The research supports, small, conservative baby steps. Err on the side of caution and prudence. Above all – whatever happens – be 100% responsible for your choices.


If so, then, stop reading right now and I’ll see you tomorrow.

Andrew Priestley is a qualified business leadership coach with clients worldwide. He is the author of The Money Chimp, Starting and How Money Flows Through Your Business. You can contact him through www.andrewpriestley.com

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It goes without saying that this is for information only and The Author  cannot be held responsible for any losses or damages that occur as a result of reading this material.

© 2017 Andrew Priestley/TCE Ltd

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